One point of contact
No account managers, no being passed between departments. The person you speak to is the person building your system.
I'm Rich — and Smart Little Systems is my deliberately-small studio, helping independent businesses work smarter with websites, automation and AI that actually earn their keep.
Smart Little Systems started the way a lot of good things do — out of frustration. I kept seeing the same thing again and again: brilliant, hard-working people drowning in admin that a computer should have been handling.
Quotes lost in inboxes. Double-booked appointments. Invoices chased by hand. Five different apps that didn't talk to each other. The tools to fix all of it already existed — but they were buried in jargon, locked behind enterprise pricing, or far too fiddly for someone already working sixty-hour weeks.
So I set out to build the opposite of that: a studio small enough to care about every project, technical enough to wire it all together properly, and honest enough to tell you when you don't need something.
I design websites that win work, build automations that quietly run in the background, and demystify AI for owners who'd rather not gamble on the hype. One joined-up system, built around how you actually work.
To give small businesses the kind of smooth, automated operation usually reserved for companies ten times their size — minus the cost, the jargon, and the headache.
No account managers, no being passed between departments. The person you speak to is the person building your system.
I translate the tech so you stay in control. If I can't explain why something helps, I won't sell it to you.
My systems are designed to run without me. I'd rather you didn't need me every month — that's how you know it works.
Clear quotes agreed up front. No padded hours, no creeping scope, no nasty surprises at the end of the month.
I only work with independents and sole traders. I know your margins, your hours, and your priorities.
I use AI where it genuinely helps and skip it where it doesn't. No bandwagon, no buzzwords — just useful.
Let's have a quick, friendly chat about your business and where a smart little system could help.