Home 01 About 02 Services 03 Work 04 Contact 05 Book a free call
Home / About

The studio behind
your smart little system.

I'm Rich — and Smart Little Systems is my deliberately-small studio, helping independent businesses work smarter with websites, automation and AI that actually earn their keep.

My story

Born from a
cluttered inbox.

Rich Palmer, founder of Smart Little Systems

Smart Little Systems started the way a lot of good things do — out of frustration. I kept seeing the same thing again and again: brilliant, hard-working people drowning in admin that a computer should have been handling.

Quotes lost in inboxes. Double-booked appointments. Invoices chased by hand. Five different apps that didn't talk to each other. The tools to fix all of it already existed — but they were buried in jargon, locked behind enterprise pricing, or far too fiddly for someone already working sixty-hour weeks.

So I set out to build the opposite of that: a studio small enough to care about every project, technical enough to wire it all together properly, and honest enough to tell you when you don't need something.

I design websites that win work, build automations that quietly run in the background, and demystify AI for owners who'd rather not gamble on the hype. One joined-up system, built around how you actually work.

— Rich Palmer FOUNDER & LEAD BUILDER · SMART LITTLE SYSTEMS
My mission

To give small businesses the kind of smooth, automated operation usually reserved for companies ten times their size — minus the cost, the jargon, and the headache.

What makes me different

Not your average agency.

/ 01

One point of contact

No account managers, no being passed between departments. The person you speak to is the person building your system.

/ 02

Plain English, always

I translate the tech so you stay in control. If I can't explain why something helps, I won't sell it to you.

/ 03

Built to set you free

My systems are designed to run without me. I'd rather you didn't need me every month — that's how you know it works.

/ 04

Fixed, fair pricing

Clear quotes agreed up front. No padded hours, no creeping scope, no nasty surprises at the end of the month.

/ 05

Small-business native

I only work with independents and sole traders. I know your margins, your hours, and your priorities.

/ 06

Honest about AI

I use AI where it genuinely helps and skip it where it doesn't. No bandwagon, no buzzwords — just useful.

1:1
Direct with the founder
Fixed
Pricing, agreed up front
2–3wk
Typical build time
0
Lock-in contracts
Work with me

Like the sound
of working smarter?

Let's have a quick, friendly chat about your business and where a smart little system could help.

Start the conversation Free · 20 minutes · Genuinely no pressure